Thursday, September 29, 2011

What do you think about Amazon's Cloud Browser??


Amazon annouced its new browser... Silk.  The difference from other browsers such as Internet Explorer, Chrome or Mozilla is that Silk will filter all traffic through Amazon's cloud in order to create a faster web experience for end users.  This sounds great right?? But what does it really mean??  So if Amazon now filters traffic what information will they have on us?  Amazon may now know what information we search for, which places we like to shop, where we do banking or how much we pay for things we order online.  What will they do with this information?  Can they sell it?  This may change the way we do online shopping or do price comparisons.  What if they are hacked?  Can we trust Amazon enough to provide security with our transaction and personal information? 

On the flip side, this may revolutionize the way we use traditional browsers.  For now, this will only be available on the Kindle Fire but it could spread to smart phones, ipads or computers.   Maybe this is the browser of the future?  Could it be that the entire browser would become virtualized and all our favorites and history could be accessed regardless of the type of pc we are using?  This certain seems where we are headed with technology and the use of cloud services.  As with any new and emerging technology there are risks that consumers have to consider before using the technologies.  Do the pros outweigh the cons?

http://www.cnn.com/2011/09/29/tech/gaming-gadgets/amazon-silk-browser/index.html

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